Monday, June 4, 2012

Store windows, Jax Beach

 No we don't.

3 comments:

Martina said...

I wonder who is behind this ... I didn't find any info about it, only merchandising and shops ...

James Weekes said...

The old guys rule is a theme that has shown up on T-shirts here for years. The Salt Life is an interesting little business model. Salt life started showing up as white car window decals about 10 years ago. It appeals to almost everyone who lives near an ocean. Whether you fish, swim, surf, boat or just go to the beach you live a salt life. The decals were so successful that a line of casual clothing came out and has done very well. Now there is a seafood restaurant with that name and logo that will be the first of many.

All from a window decal.

Martina said...

Hm, yes. I can understand the popularity of a Salt Life theme very well - one of these brilliant ideas.

But the Old Guys Rule? There are some websites etc. ... but no enterprise/firm/person/church/charity I could find behind it.