Wednesday, February 19, 2014

Older Cadillac.

This model Cadillac always gives me a laugh. In response to the European and Japanese luxury cars that suddenly took over the luxury market here, Cadillac decided to go with three letter names for their models. Their main car was the Seville Touring Sedan or STS. Then came this, the Eldorado Touring Coupe or ETC. I have always wondered when in the development of the name that someone realized that it was the abbreviation for etcetera. There was a short lived career in GM's marketing department for that guy ;-)

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